Maybe I'm turning into my parents.
When I first saw this post on beepulse.com and started reading the linked post, I thought it might make for some decent blog post fodder. Having read the post, I don't see the point.
I skimmed through 3-4 of the reviews on the site and it seems that the general thrust is reviews with some cursing. And it's meant to be funny, according to the description. Not my taste, I guess. Maybe I'm getting too old to get it. 38 as of yesterday, btw. Happy Birthday to me.
With that perspective, I guess the blog post is intended as satire. It just comes across as mean to me. Fine, be mean. It's not adding anything useful to world, IMO. I think it's pretty obvious to anyone that browses around kickstarter.com for a few minutes that there are many projects that have pretty poor design and production quality in their pages, presentation and videos. Fine, not everyone is a designer. I'd prefer it if those folks knew themselves well enough to get design help, but after building websites for small businesses for several years, I'm not hopeful of that ever happening.
And it should be obvious that many people make a go of starting a business that really shouldn't be. That shouldn't stop anyone from trying. Especially on Kickstarter. A failed project - their own numbers show that most projects don't get funded - is an early business failure that is low cost. Failing to raise funding for a venture is good because it indicates that there is not enough interest in what you're offering. It means that you haven't invested time and money into something that nobody wants in the first place. It doesn't necessarily mean you should give up, but it does mean you need to make changes in your business plan. And if you don't have a plan, make one.
As for me, I don't know if I'll go for crowd funding. I'm not sure it makes sense for a business that wants to be very local. Although it was successful for Small Batch Beer Co. in Winston-Salem, so there's at least one counter-example. My plan tells me I should have enough of my own capital and I plan on seeking partners and/or investors over the next few months. If I did opt for a crowdfunding campaign, I'd approach it as a promotional effort to get the word out about the brewery.
Anyway, just my $0.02.