Why I call it Thirsty Nomad
In my first post on the Thirsty Nomad blog, I thought it might be apropos to start at the beginning. That is, why is the brewery called "Thirsty Nomad"? The underlying question there is, "What's your story?"
Like a lot of brewers, I started off brewing at home. I actually started with mead back around 2005. A lot of people I knew were doing it and it seemed easy. It was, except for the waiting. That first mead was great after it aged for 18 months. That took way too long for me, so when a friend invited me to brew beer with him, I took him up on it. I got hooked, and I have barely stopped brewing since.
Like many home brewers, I decided to name my tiny operation. I took ideas on Facebook, and went with "Valkyrie Brewing". As my friend who suggested it said, the name naturally leads one to labels of large breasted warrior women. That's an idea I can support. By the way, that's why I named my Chocolate Stout "Valkyrie". Got to be true to the roots.
When I decided to take the plunge and sell my own beer for a living, I realized that Valkyrie was not a good brand for me. I'm not a large breasted warrior woman myself. Some friends and I discussed my values, the kind of company I'd like to build, and naming ideas. I'm a wanderer by nature. I prefer not to stay in one place too long and I'm not particularly enamored of tradition. I value friends, family, and community. I'd rather not buy something if I can build it. I love learning about other cultures and points of view.
We thought Wanderlust would be a good name. Unfortunately, there's already a Wanderlust Brewing Co in Arizona. Then we thought Pathfinder. There was an active brewery by that name back when we started these discussions. We then settled on Nomad. That appeared to be available.
It was around this time that I started working with Taphandles to develop the main branding. I.e the logo. That's a whole other story that I might type out one day.
When I tried to trademark "Nomad Brewing" as a word mark, my lawyer told me about Nomad World Pub in Minnesota and Wisconsin and that might cause a problem. I went back to Facebook and asked for suggestions on a modifier. You might still find the thread on our Facebook page. "Thirsty Nomad" was the winner by votes and because I liked it.
And that was that. I like the name and I like the logo. So much that I bought a top hat and goggles. Say hi if you see me out and about. Better yet, buy me a beer!